PENGARUH CORPORATE IMAGE DAN PERCEIVED VALUE TERHADAP KEPUTUSAN MUZAKKI MEMBAYAR ZAKAT DI LAZ LMI SUMATERA SELATAN

Zulfikri Zulfikri, Rinol Sumantri

Abstract


This research has a goal, namely to determine the effect of corporate image, perceived value on muzakki's decisions in distributing zakat at LAZ LMI Suamtera Selatan with an associative approach with quantitative research and the data used is in the form of primary and secondary resulting from questions answered by respondents then processed and analyzed by multiple linear regression. The results of the study show that corporate image and perceived value have a considerable and significant influence on the muzakki's decision to distribute zakat at LAZ LMI, namely 67.7%, and the remaining 32.3% is influenced by other factors not explained in this study. This means that if there is an increase in corporate image and perceived value, it will increase the muzakki's decision to pay zakat, and vice versa if there is a decrease in corporate image and perceived value, it will reduce the muzakki's decision to pay zakat. For future researchers, it is hoped that this can be used as a reference to be able to continue and build on variables that are able to condition the state of the population and with mature techniques.

Keywords


Perceived Value, Corporate Image, Decision to pay zakat

Full Text:

PDF

References


A. Ichwan. (2020). The Influence of the Technology Acceptance Model on Muzakki's Decision to Pay Zakat Through Fintech Gopay. Jurnal Ilmiah Ekonomi Islam.

A. Sanep, & W. Hairunnizam. (2004). Perception and awareness of the expansion of sources of zakat assets that are converted.

Bimo Taufan Perwira. (2016). Pengaruh E-Service Quality dan Perceived Value terhadap Kepuasan Pelanggan dan Loyalitas Pelanggan (Survei pada Mahasiswa S1 Universitas Brawijaya yang Melakukan Transaksi Pembelian Online dengan Mobile Application Tokopedia). Jurnal Administrasi Bisnis (JAB).

C. C Komala, N. Norisanti, & A.M. Ramdan. (2019). Analisis Kualitas Makanan dan Perceived Value terhadap Kepuasan Konsumen pada Industri Rumah Makan. Jurnal Riset Inspirasi Manajemen Dan Kewirausahaan.

Fachry, M., Rahmah, F., & Rahmatullah, N. (2021). Pengaruh Brand Awareness Dan Perceived Quality Terhadap Keputusan Muzakki Membayar Zakat Di Lembaga Amil Zakat Dana Peduli Ummat Kalimantan Timur. In BORNEO IISLAMIC FINANCE AND ECONOMICS JOURNAL (Vol. 1, Issue 1).

Gassing S. Syarifuddin, & Suryanto. (2016). . Public Relations. Andi Offset.

H. Subagio, & R. Saputra. (2012). Pengaruh Perceived Service Quality, Perceived Value, Satisfaction dan Image Terhadap Customer Loyalty (Studi Kasus Garuda Indonesia). Jurnal Manajemen Pemasaran.

H. Wahid, M. A. M. Noor, & S. Ahmad. (2005). Kesedaran Membayar Zakat: Apakah Faktor Penentunya. International Journal of Management Studies.

Hamsinah. (2012). Pembentukan Corporate Image untuk Citra dan Reputasi Perusahaan. Fakultas Ilmu Komunikasi, Universitas Prof. Dr. Moestopo Beragama, Jakarta.

Laurensia Lagita, & Vita Briliana. (2018). Pengaruh Customer Satisfaction, Adjusted Expectation, Perceived Value, dan Perceived Usefullness Terhadap Online Repurchase Intention Pada Pelanggan Lazada. Jurnal Wira Ekonomi Mikroskil.

Nugroho Hardiyanto. (2014). Pengaruh Event Sponsoryhip Fifa World Cup Terhadap Pembentukan Corporate Image Hyundai Motor Compamy Indonesia. Universitas Widyatama.

Philip Kotler, & Gary Armstrong. (2016). Principles of Marketing 15th Edition. England.

Philip Kotler, & Kevin Keller. (2016). Marketing Management 15th Edition. England.

S. Lestari, U. Usman, & S. Syam. (2020) Strategi Human Relations Lembaga Amil Zakat (LAZ) Al Azhar Dalam Meningkatkan Citra Lembaga Al Munir. Jurnal Komunikasi Dan Penyiaran Islam.

Sugiyono. (2016). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: PT. Alfabet.




DOI: http://dx.doi.org/10.15548/jebi.v7i2.384

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

 

View My Stats