SHARIA CUSTOMER BEHAVIOR: PERILAKU KONSUMEN DALAM BELANJA ONLINE

SOLIHIN SOLIHIN, WELHENDRI AZWAR

Abstract


This study was aimed to find out and analyzed the factors that encourage the consumer especially among
the students who were being the target market of marketer to purchase the product which sold via online in
terms of the Islamic Marketing Concept. Research methodology in this research is descriptive quantitative
with the primer data and secunder data. The population of the study was the students of Economy Faculty.
Meanwhile, the sample which used was 100 respondents. The result of the study showed that from that
factors, the dominant factor which encouraged the students of Economy Faculty in Padang City to buy
the product via online in terms of Islamic Marketing Concept was : Useful indicator of the goods/product
with the mean 4.03, next variables indicator which had major role in encouraging the consumer in online
shopping in terms of Islamic Marketing Concept was the indicator of the product was free from gambling
with the mean score 3.90, next, it was followed by the indicator of the product is halal with the mean score
3.89, after that, the indicator that there is guarantee of the product/trusted with the mean score 3.55, the
last was the indicator free from decetion with the mean score 3.51.

Keywords


Consumer Behavior, Encourager Factor, Islamic Marketing, Online Shopping

References


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DOI: http://dx.doi.org/10.15548/jebi.v4i1.547

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