SHARIA CUSTOMER BEHAVIOR: PERILAKU KONSUMEN DALAM BELANJA ONLINE
Abstract
the students who were being the target market of marketer to purchase the product which sold via online in
terms of the Islamic Marketing Concept. Research methodology in this research is descriptive quantitative
with the primer data and secunder data. The population of the study was the students of Economy Faculty.
Meanwhile, the sample which used was 100 respondents. The result of the study showed that from that
factors, the dominant factor which encouraged the students of Economy Faculty in Padang City to buy
the product via online in terms of Islamic Marketing Concept was : Useful indicator of the goods/product
with the mean 4.03, next variables indicator which had major role in encouraging the consumer in online
shopping in terms of Islamic Marketing Concept was the indicator of the product was free from gambling
with the mean score 3.90, next, it was followed by the indicator of the product is halal with the mean score
3.89, after that, the indicator that there is guarantee of the product/trusted with the mean score 3.55, the
last was the indicator free from decetion with the mean score 3.51.
Keywords
Full Text:
PDF (Bahasa Indonesia)References
Amiruddin, M. M. (2016). Khiyār (hak untuk memilih) dalam Transaksi On-Line: Studi Komparasi antara Lazada, Zalara dan Blibli. FALAH: Jurnal Ekonomi Syariah, 1(1). 47-62.
Anto, H. (2003). Pengantar Ekonomi Mikro Islami. Yogyakarta: Ekonisia.
Bagoes, M. I. (2007). Filsafat Penelitian dan Metode Penelitian Sosial. Yogyakarta: Pustaka Pelajar.
Engel, J. F., Blackwell, R. W., & Miniard, P. W. (1993). Understanding the Consumer.
ESCO Public Relations for FD's, 1-9. Kadir, A. (2003). Pengenalan Sistem Informasi. Yogyakarta: Andi.
Kartajaya, H., & Sula, M.S. (2006). Syari’ah Marketing. Bandung: Mizan.
Nitisusastro, M. (2013). Perilaku Konsumen dalam Perspektif Kewirausahaan. Bandung: Alfabeta.
Schiffman, L., & Kanuk, L. (1994). Consumer Behavior. New Jersey: Aufl.
Setiadi, N.J. (2010). Perilaku Konsumen: Persfektif Kontemporer pada Motif, Tujuan, dan keinginan Konsumen. Jakarta: Kencana.
Siregar, R.A.S. et. al., (2017). Analisis Transaksi Jual-Beli Online (Peer to Peer) Pada E-Commerce Berdasarkan Hukum Syariah. Journal of Islamic Economics Lariba, 3(1): 31-38.
Suryani, T. (2013). Perilaku Konsumen di Era Internet. Yogyakarta: Graha Ilmu.
DOI: http://dx.doi.org/10.15548/jebi.v4i1.547
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
View My Stats