This study aims to analyze the influence of maslahah and technology acceptance on the actual purchase of halal food products through the adoption of online transactions. The research is based on risk-return perception, planning behavior theory, technology acceptance model and elements of Najjar's maslahah model, namely, faith, basic needs rights, self, education, offspring, social entities, property, and the environment. The study examines the effects of maslahah variables, technology acceptance, perceived risk-reward, and halal labeling on actual purchases of halal food through the adoption of online transactions as a moderating variable. Sampling using non-probability with purposive technique. Research is a field study with quantitative methods. The instrument used a questionnaire with valid data from 89 respondents and processed using SEM-PLS. From the results, it was found that perceived maslahah and technology acceptance affect the actual purchase of halal food products with online transaction adoption as a moderating variable. The novelty of the research lies in empirically proving the role of digital technology adoption as a moderating variable in the Islamic decision-making process based on the Maqashid framework.


Maslahah, Online Transactions, Halal Food


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