STRATEGI IMPRESSION MANAGEMENT USTADZ HANAN ATTAKI DALAM AKTIVITAS DAKWAH DI MEDIA SOSIAL

Arifah Yenni Gustia, Muhammad Hidayat Putra

Abstract


Ustadz Hanan Attaki is one of the young preachers who can take advantage of developments in technology and communication to broadcast Islam to the younger generation using different characteristics and approaches. With a relaxed and soft speaking style. Ustadz Hanan Attaki built impression management on himself to attract the hearts of the younger generation who were the targets of his preaching. This research aims to determine Ustadz Hanan Attaki's impression management strategy in the form of; (i) stage style (setting), (ii) appearance style, and (iii) behavior style (manner) in preaching via social media. This research uses Erving Goffman's impression management theory with descriptive qualitative methods. The results of the research show that the impression management strategy carried out by Ustadz Hanan Attaki is working well. The use of social media in preaching by conveying light themes that are needed by the younger generation, is the method used by Ustadz Hanan Attaki to get a positive impression. The stylish appearance and relaxed and polite behavior are the main attraction of the younger generation towards the preaching message brought by Ustadz Hanan Attaki.

Keywords


Impression Management, Da’wah, Hanan Attaki

Full Text:

PDF


DOI: https://doi.org/10.15548/al-hikmah.v10i2.7822
Abstract views : 93 times
PDF : 76 times

References


A. Syarifuddin. (2016). Dakwah Komunikatif, Kenapa Tidak? . Wardah , 16(1), 53–62.

Dulwahab, E., Uin, D., & Bandung, S. (2010). Dakwah dan Era Konvergensi Media. Dakwah Di Era Konvergensi Media Jurnal Ilmu Dakwah, 5(16).

Fatoni, U., & Rais, A. N. (2018). Pengelolaan Kesan Da’i dalam Kegiatan Dakwah Pemuda Hijrah. KOMUNIKA: Jurnal Dakwah Dan Komunikasi, 12(2).

Husain, A. (2020). DAKWAH ISLAMIYAH DAN TANTANGANNYA DI ERA DIGITAL. Jurnal Kajian Keislaman, 8(1). https://ejournal.iaiig.ac.id/index.php/amk

Inderasari, E., Lestari, B., & Achsani, F. (2019). Penggunaan Bahasa Dakwah Ustaz Hanan Attaki Di Media Sosial Instagram. Jalabahasa, 15(1), 1–15.

Ishanan. (2017). Dakwah di Era Cyberculture: Peluang dan Tantangan. Komunike, ix(2).

Maghfiroh, E. (2016). Komunikasi Dakwah; Dakwah Interaktif Melalui Media Komunikasi. Dakwah Dan Komunikasi Islam, 2(1).

Mulyana, D. (2008). Metodologi Penelitian Kualitatif, Paradigma Baru Ilmu Komunikasi dan Ilmu Sosial lainnya. PT Remaja Rosdakarya.

Mulyana, D., & Solatun. (2007). Metode Penelitian Komunikasi. . PT Remaja Rosdakarya.

Mutia, T. (2017). Generasi Milenial, Instagram Dan Dramaturgi: Suatu FenomenDalam Pengelolaan Kesan Ditinjau Dari Perspektif Komunikasi Islam. An-Nida’, 4(2), 240–251.

Nawawi. (2009). Kompetensi Juru Dakwah . Komunika Jurnal Dakwah Dan Komunikasi, 3(2).

Nugrahani, F., & Hum, M. (2014). Metode penelitian kualitatif. Cakra Books.

Rakhmat, J. (2013). Psikologi Komunikasi. PT. Remaja Rosda Karya.

Salam, A., Amin, M., & Tajibu, K. (2020). DAKWAH MELALUI YOUTUBE (ANALISIS PESAN DAKWAH USTADZ HANAN ATTAKI) . Jurnal Washiyah, 1(3), 653–665.

Sari, A. F. , & Ni’amah, L. U. (2022). Tiktok Sebagai Media Dakwah (Analisis Isi Pesan Dakwah Akun Tiktok@ Baysasman00). Al-Idaroh: Media Pemikiran Manajemen Dakwah. Al-Idaroh: Media Pemikiran Manajemen Dakwah, 2(1), 31–43.

Sholikhah, A. (2016). Statistik deskriptif dalam penelitian kualitatif . KOMUNIKA: Jurnal Dakwah Dan Komunikasi, 10(2), 342–362.

Syam, N. (2019). Formulating Principles of Islamic Proselytization: A Sociological Contribution. Episteme, 14(2).


Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 Al-Hikmah: Jurnal Dakwah dan Ilmu Komunikasi

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Fakultas Dakwah dan Ilmu Komunikasi, UIN Imam Bonjol Padang
Jl. Prof. Mahmud Yunus No.1, Lubuk Lintah, Kuranji. 
Kota Padang, Sumatera Barat, 25153




Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.