Strategi Pelayanan Prima Tour Leader dalam Menumbuhkan Kepercayaan Jamaah Umrah pada Biro Wali Wisata Mabrur Kabupaten Semarang

Fingki Miftakhul Wafa

Abstract


This research aims to determine the Excellent Service Strategy, obstacle factors and solutions implemented by Tour leaders in the excellent service strategy of WALI Wisata Mabrur. The form of research used in this thesis is qualitative research using a descriptive approach. The author uses descriptive analysis methods in representing objects regarding the symptoms contained in the problem being investigated. The results of this research in the services provided by Tour leader WALI Wisata Mabrur show good abilities in accommodating and involving the provision of the best and optimal service. There are four types of tour leader service quality, including professional, good appearance, mastery of foreign languages, and broad insight. by maintaining the quality of comfort and loyalty for the congregation. This travel has human resources which are employee characteristics to become better in the future.

Keywords


Excellent Service Strategy, Tour leader, WALI Mabrur Mabrur

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References


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DOI: https://doi.org/10.15548/jmd.v7i2.10557

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