STRATEGI PROMOSI PT. ARMINAREKA PERDANA CABANG PADANG DALAM PENYELENGGARAAN UMRAH

Abstract

PT. Arminareka Perdana is one of the travels engaged in organizing Umrah pilgrimage trips. To recruit worshipers they compete by using various promotional strategies. Marketing promotions carried out by the number of pilgrims dispatched the past five years have always increased even to 48%. This research reveals how the promotion strategy of PT. Arminareka Perdana Padang branch in organizing Umrah. This research uses a qualitative method with a descriptive approach. Data collection by observation and interview techniques and documentation study. The collected data is analyzed by means of data reduction, data presentation, and drawing conclusions. The results obtained from this study are PT. Arminareka Perdana, the Padang branch, uses an advertising promotion strategy through print and social media. Print media such as brochures, banners, magazines, newspapers, clothing shirts, national tabloids. While social media via webbsite, facebook, whatsApp, radio, television: Padang TV, TV West Sumatra. Direct sales through silaturrahmi to community leaders and Islamic majelis, umrah acceleration seminars. Sales Promotion, using incentives that is providing additional fortune for partners who managed to invite pilgrims to perform Umrah with Arminareka travel services. Publicity, prioritizing good and comfortable service to prospective Umrah pilgrims, having silaturrahmi, often attending the majelis ta ‟lim activities, having a unique brochure, holding a Umrah acceleration seminar. Keywords: Marketing, promotion, tourism, umrah, congregation.