Manajemen Dakwah Berbasis Nilai dan Efektivitas: Relevansi Pemikiran Peter Drucker bagi Lembaga Dakwah Muslim

Abstract

This article examines the relevance of value-based management and effectiveness in Muslim da’wah institutions through an analysis of Peter Drucker’s management thought. The study aims to answer how Drucker’s concepts of mission orientation, effectiveness, and moral leadership can be integrated into the management of Islamic da’wah organizations without neglecting Islamic normative principles. This research employs a qualitative approach using library research, with primary data derived from Peter Drucker’s key works on management and nonprofit organizations, and secondary data obtained from journal articles and books on da’wah management and contemporary Islamic studies. Data were analyzed through content analysis, comparative interpretation, and conceptual synthesis. The results show that Drucker’s emphasis on mission clarity, management by objectives, and value-based leadership is conceptually aligned with the character of da’wah institutions as mission-driven and value-oriented organizations. This study proposes a conceptual model of value-based da’wah management that integrates Islamic values, organizational mission, strategic management, and effectiveness measured through social and spiritual impact. The conclusion affirms that Peter Drucker’s management framework, when adapted critically and contextually, can strengthen the professionalism, accountability, and social impact of Muslim da’wah institutions while maintaining their spiritual and moral foundations.