Manajemen Strategi Pelaksanaan Bimbingan Haji Melalui Program Jendela Hati Pada Kantor Kementerian Agama Kabupaten Pesisir Selatan

Abstract

The Jendela Hati program was initiated by the Ministry of Religious Affairs Office of Pesisir Selatan Regency in 2020 as an effort to strengthen guidance and services for prospective and registered hajj pilgrims, particularly after the cancellation of hajj departures during the COVID-19 pandemic. This study aims to analyze the strengths, weaknesses, opportunities, and threats in the implementation of hajj guidance through the Jendela Hati program. The study uses a qualitative approach with field research. Data were collected through interviews and documentation and analyzed descriptively based on the SWOT framework. The findings indicate that the main strengths are clear technical guidance and supporting infrastructure and facilities. The weaknesses include limited hajj quotas and coordination among relevant agencies that still needs improvement. The opportunities include budget support and the use of information technology, while the main threats are changes in Saudi Arabian policies and fluctuations in foreign exchange rates. The findings suggest that the program needs to strengthen inter-agency coordination, optimize digital services while maintaining access for pilgrims with limited technological literacy, and improve adaptive planning in response to changes in hajj policies and costs.