New Media: Instagram @sumbar_rancak as a Means of Promoting Tourism in West Sumatra

Engga Probi Endri, Kurniawan Prasetyo

Abstract


The development of social media today has a big impact, one of which has an impact in the field of promotion. Industry players including influencers and content creators use Instagram social media as a means of promotion, one of which is Instagram @sumbar_rancak social media as a means of promoting tourism in Sumatera Barat. Based on the above background, the focus of the problem in this study is how to use social media instagram @sumbar_rancak as a means of tourism promotion in Sumatera Barat. The purpose of this study was to determine the use of social media Instagram @sumbar_rancak as a means of promoting tourism in Sumatera Barat. This study uses the concept of new media-based tourism promotion, namely social media Instagram. This research will use a qualitative approach using the case study method. From the research results, the use of Instagram @sumbar_rancak social media as a means of tourism promotion in Sumatera Barat is to use several Instagram features such as; photo title or caption, hashtags, comments, mentions. And based on the results of observations and interviews with Instagram informants, @sumbar_rancak is very effective in promoting tourism in West Sumatra. This is evidenced by the statements of visitors through the captions they upload on privately owned social media.


Keywords


Social Media; Instagram; Tourism Promotion

Full Text:

PDF

References


Agustinova, Danu Eko. 2015. Memahami Metode Penelitian Kualitatif, Teori & Praktik. Yogyakarta. CALPULIS

Biagi, S. (2005). Media Impact an Introduction to Mass Media 7th Edition. California: Thomas Wadsworth.

Bungin, B. (2007). Penelitian Kualitatif: Komunikasi, Ekonomi, Kebijakan Publik dan Ilmu Sosial Lainnya. Jakarta: Kencana Prenada Media Group.

Bungin, B. (2015). Komunikasi Pariwisata. Jakarta: Prenadamedia Group.

Creswell, John. W. (2014). Research Design Pendekatan Kualitatif, Kuantitatif, dan Mixed.(Research Design Qualitative, Quantitative, and Mixed Methods Approaches. Third Edition). Terjemahan Achmad Fawaid. Yogyakarta: Pustaka Pelajar.

Flew. (2005). New Media: An Introduction 2nd Edition. New York: Oxford University Press.

Hadiwijoyo, S. S. (2012). Perencanaan Pariwisata Pendesaan Berbasis Masyarakat: Sebuah Pendekatan Konsep. Yogyakarta: Graha Ilmu.

Ismail, Ervan. Siti Dewi Sri Ratna Sari. (2019) Potensi Tumbuhnya Generasi Internet Dalam Pengembangan Komunikasi Pariwisata Di Kepulauan Seribu, Jurnal Ilmu Politik dan Komunikasi, Volume IX No. 2

Kaplan, A. M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons.

Kurnia, S. S. (2005). Jurnalisme Kontemporer. Jakarta: Yayasan Obor Indonesia.

Nyuman, S. P. (2002). Ilmu Pariwisata. Jakarta: Pradnya Paramita.

Prastya, Raden Narayana Mahendra. 2013. Media Sosial Dan Peran Manajerial Public Relations (studi Kasus Terhadap Peran Bidang Komunikasi Korporat Pt Pln Persero Dalam Penyusunan Kebijakan Terkait Etika Penggunaan Media Sosial Di Lingkungan Perusahaan). Yogyakarta: Universitas Gadjah Mada

Rosmawaty Hilderiah Pandjaitan. (2020) Masalah Komunikasi Pariwisata Desa Dalam Perspektif Masyarakat Desa Sawarna Lebak Banten, Mediakom: Jurnal Ilmu Komunikasi, Vol 4 No 1.

Qualman, E. S. (2013). How social media transforms the way we live and do business. Canada: John Wiley & Sons, Inc.

Soebagyo. (2012). Strategi Pengembangan Pariwisata Indonesia. Jurnal Liquidity, 153-158.

Solis, B. (2010). Engage: The Complete Guide for Brands and Businesses to Build Cultivate and Measure Success on The Web. Canada: John Wiley & Sons.

Sugiyono. (2011). Metode Penelitian Kualitatif Kuantitatif dan R&D. Bandung: Alfabeta.

Sulianta, F. (2015). Keajaiban Sosial Media. Jakarta: PT. Alex Media Komputindo.

Suryadana, M. L. (2015). Pengantar Pemasaran Pariwisata. Bandung: Alfabet.

Yin, Robert K. 2014. Studi Kasus: Desain dan Metode. Jakarta: Raja Grafindo Persada.




DOI: https://doi.org/10.15548/amj-kpi.v12i01.2891

Refbacks

  • There are currently no refbacks.


Copyright (c) 2021 AL MUNIR : Jurnal Komunikasi dan Penyiaran Islam

Lisensi Creative Commons
Ciptaan disebarluaskan di bawah Lisensi Creative Commons Atribusi-NonKomersial 4.0 Internasional