Konsep Dakwah Digital Melalui Platform Sosial Media (Studi Analisis Feed Istagram pada Akun @Thesunnah_Path)

Muhammad Alfreda Daib Insan Labib

Abstract


Instagram is the most accessed social media in Indonesia after whatsapp. This is then used by many Muslim figures as a strategic da'wah path. Not a few of the accounts on Instagram are only focused on discussing da'wah and Islam. One of them is the @thesunnah_path account to be researched. Discussion about digital da'wah is something that needs to be done so that Instagram users or anyone who sees da'wah posts on social media can understand the intentions of admins / content creators. This research uses a descriptive method - analysis by collecting information from primary sources and various secondary sources in order to sharpen ideas. Furthermore, the researcher conducted an analysis of the concept, substance and variety of distribution in related accounts. The conclusion of this world is that digital da'wah in the era of society 5.0 is something that needs to be considered and more encouraged. In addition, there is a need for supervision of related accounts so that there is no spread of hoax or even deviant content.

Keywords


Social Media, Instagram, Digital Da'wah, Technology

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References


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DOI: https://doi.org/10.15548/amj-kpi.v14i1.6423

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