Gaya Komunikasi Kevin Nguyen Dalam Menyampaikan Isu Politik Di Media Tiktok

Abstract

Communication is the activity of exchanging ideas verbally and non-verbally between people. A communication activity requires a good method of delivery and language style. Therefore, in communicating, humans cannot be separated from communication styles. Likewise with Kevin Nguyen, when conveying political issues on TikTok, he needs a good communication style. With the communication style used by Kevin Nguyen, the message conveyed has appeal and is easily accepted by TikTok media users even outside of social media. The aim of this research is to find out what the communication style is and what factors support Kevin Nguyen's communication style in conveying political issues on TikTok media. Furthermore, in data management, this research uses a qualitative descriptive method. The main theory used in this research is Robert Norton's communication style theory. In this theory there are 10 communication styles proposed by Norton. The results of this research show that Kevin Nguyen's communication style in conveying political issues on TikTok media includes a dominant communication style, argumentative or complicated communication style, expressive animated communication style, communication style that leaves an impression, relaxed communication style and friendly communication style. Then it was found that there were supporting factors for Kevin Nguyen's communication style, including physical condition, role, language and relationships