The Analysis of Linguistic Signs and Symbol in Celebrity Fragrance Advertisements

Anne Pratiwi, Ulil Amri

Abstract


Abstract: This research is a semiotic research that analyzes the meaning and the interpretation of the linguistic and non linguistic signs and symbols in celebrity fragrance advertisement. The study analyzed denotative and connotative meaning of the texts appears in the advertisement by using semiotic analysis purposed by Pierce and Rolland Barthes in interpreting the meaning of the linguistic and non linguistic signs and symbols. The result of the analysis shows that the advertisements bring different aspects of linguistic feature in attracting the readers and in promoting the product.


Key words: Semiotic, sign and symbol, meaning and interpretation, advertisement


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