SWOT Analysis On Wider Mandate Of Institution : Islamic Psychology Department To Faculty Of Psychology

Reza Fahmi; Prima Aswirna

doi:10.15548/tajdid.v26i2.7111

SWOT Analysis On Wider Mandate Of Institution : Islamic Psychology Department To Faculty Of Psychology

Reza Fahmi, Prima Aswirna

Abstract

This study aims to examine the feasibility of changing the status of the Islamic Psychology Study Program to the Faculty of Psychology using a SWOT (Strength, Weakness, Opportunity, Threath) analysis. This study uses a SWOT analysis approach by calculating the weights, ratings and scores of the respondents' assessment questionnaire results, the SWOT analysis is strengthened by the findings of correlation analysis. The research based on quantitative research, with 367 pepole as population. But only 166 people as sampel of the research. The data collected with psychological scale, observation and interview. Based on the results of the study, Islamic Psychology Study Program is considered feasible to switch status to Faculty of Psychology because Islamic Psychology Study Program is in a position. quadrant two, which means that the Islamic Psychology Study Program is in excellent condition, but it is possible to face several external factors that have the potential to be a threat to the Islamic Psychology Study Program. The strategy that can be applied by the Islamic Psychology Study Program in order to remain in a prime condition is to apply a diversification strategy. The Islamic Psychology Study Program must be able to utilize its strengths to overcome threats.

Keywords

Strength; Weakness; Opportunity; Threath (SWOT); Desevication strategy; Wider Mandate

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DOI: https://doi.org/10.15548/tajdid.v26i2.7111

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