Netnography-Based Analysis of Religious Moderation Insertions in the BKMT Organization

Syahrur Ramli Ramli, Lainah Lainah, Yahdillah Fahmi

Abstract


This research aims to analyze the insertion of religious moderation in the organizational activities of the West Sumatra Province Contact Body for the Ta'lim Assembly (BKMT). The flexibility of community netnography impacts pragmatic parameters. Individuals spread news that is accessed digitally and spread it in society as assumptions that are considered true. The BKMT organization is a forum for examining the insertion of religious moderation values obtained through netnography. This research is a type of mixed method research that combines qualitative and quantitative research. The variables analyzed are 9 values of religious moderation. Technical data collection using interviews, questionnaires and documentation of activities in the West Sumatra BKMT community. Netnographic data was obtained through BKMT forum activities in the PW BKMT 02 West Sumatra WhatsApp group during (September 2023-May 2024). The data analysis technique uses insertion indicators with the categories initiation, investigation, interaction, immersion, integration and incarnation). The research results indicate that the BKMT organization is a forum for clarifying the problems of religious moderation in society. The value of wasathiyah (neutrality) insertion through news posts was 84.25%, and video posts was 64.75%. Meanwhile, the insertion of the value of brotherhood through news posts was 84.5% and through video posts was 56%. BKMT is the initiator to realize neutrality and community brotherhood by interacting through news posts and videos.

Keywords:Insertion,ReligiousModeration,Netnography,BKMT

Keywords


Insertion,ReligiousModeration,Netnography,BKMT

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DOI: https://doi.org/10.15548/tajdid.v27i1.8989
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