PENGARUH FAKTOR PSIKOLOGIS TERHADAP MINAT MENABUNG NASABAH DI BANK SYARIAH

RONI ANDESPA

Abstract


The research theme is the concept of the bank in accordance with Islamic economics. The purpose of research in this paper is: a) To measure the influence of psychological factors to the variable interest in saving partially, b) To measure the influence of psychological factors to the variable interest in saving partially. The object of research is sharia bank in West Sumatra. This research is quantitative research. The population is all customers of sharia banks in West Sumatra. The sample was 250 people. Data analysis using multiple linear regression analysis. The research variables are psychological factors and interest in saving. There was a significant influence between personal factors on the interest of saving.

Keywords


Interest in Saving, Islamic Bank, Psychological Factors

References


Alfin, Rita. (2013). Effect of Service Quality and Product Quality to Corporate Image, Customer’s Satisfaction and Customer’s Trust. IOSR Journal of Business and Management, 9 (6): 1-9.

Andespa, Roni. (2017). Faktor-Faktor yang Mempengaruhi Minat Nasabah dalam Menabung di Bank Syariah. Al-Masraf: Jurnal Lembaga Keuangan dan Perbankan, 2(1): 43-57.

Andespa, Roni. (2017). Pengaruh Budaya dan Keluarga Terhadap Minat Menabung Nasabah di Bank Syariah. Maqdis: Jurnal Kajian Ekonomi Islam, 2(1): 35-49.

Assael, Henry. (2001). Consumer Behavior. New York: Thompson Learning.

Bigne, J. Enrique, Sanchez, M. Isabel, Sanchez, Javier. (2001). Tourism Image Evaluation Variables and After Purchase Behavior. Journal Tourism Management, 22: 607-616.

Ekinci, Y. & Hosany, S. (2006). Destination Personality: An Application of Brand Personality to Tourism Destinations. Journal of Travel Research, 45: 127-140.

Engel, J., Blackwell, R., & Minniard, P. W. (1995). Perilaku Konsumen. Jakarta: Binarupa Aksara.

Engel, James et al. (2006). Consumer Behaviour. Mason: Permissions Department, Thomson Business and Economics.

Kinnear, Thomas C, & Taylor, James R. (2003). Riset Pemasaran. Jakarta: Erlangga.

Kotler, P., & Armstrong, G. (2011). Principles of Marketing. New Jersey: Pearson Education.

Lamb, C. W., Hair, J. F., & McDaniel, C. (2011). Essentials of Marketing. Boston: Cengage Learning.

Mangkunegara, A. A. P. (1998). Perilaku Konsumen. Bandung: Eresco.

Mehta, A. (1994). How Advertising Response Modeling (ARM) Can Increase ad Effectiveness. Journal of Advertising Research, 34: 62-62.

Mowen. (2002). Perilaku Konsumen. Yogyakarta: Andi.

Oliver, Richard L. (2006). Satisfaction: A Behavioral Perspective on the Consumer. New York: McGraw‐ Hill.

Percy, L., & Rossiter, J. R. (1992). A Model of Brand Awareness and Brand Attitude Advertising Strategies. Psychology & Marketing, 9 (4): 263-274.

Schiffman, Leon G. & Leslie Lazar Kanuk. (2004). Consumer Behavior. New Jersey: Pearson Prentice Hall.

Setiadi, Nugroho. (2010). Perilaku Konsumen: Perspektif Kontemporer pada Motif, Tujuan, dan Keinginan Konsumen. Jakarta: Kencana.

Simamora, Bilson. (2008). Memenangkan Pasar dengan Pemasaran Efektif dan Profitabel. Jakarta: Gramedia Pustaka Utama.

Simamora, Henry. (2000). Manajemen Pemasaran Internasional. Jakarta: Salemba Empat.

Sirohi, Niren, McLauglin, Edward W and Witink, Dick R. (1998). A Model of Consumer Perceptions and Store Loyalty Intentions for A Supermarket Retailer. Journal of Retailing, 74 (2):223-245.

Swasta, B. & Handoko, T. H. (2002). Manajemen Pemasaran Analisis Perilaku Konsumen. Yogyakarta: Liberty.

Umar, Husein. (2005). Riset Pemasaran dan Perilaku Konsumen. Jakarta: Gramedia Pustaka Utama.

Wibowo. 2012. Aplikasi Praktis SPSS dalam Penelitian. Yogyakarta: Gava Media.




DOI: http://dx.doi.org/10.15548/maqdis.v2i2.127

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

   

View My Stats