VISUAL BRANDING DAN UNIVERSITY BRANDING PADA UNIVERSITAS ANDALAS

BERRI BRILLIANT ALBAR, ARES ALBIRRU AMSAL, YULIA HENDRI YENI

Abstract


Universities as institutions providing educational services face competition without being limited to regions. Andalas University as an Indonesian university has set an international reputation target as a milestone in 2024-2028. Universities that are considered successful are shown by higher involvement of brands/branding activities and international resources. Because of that, building a prominent and dignified image requires an understanding of the insight of the brand itself. Brands function visually to build that trust. Irregular use of visual branding is a form of unprofessional inconsistency. Oxford University, Gadjah Mada University, and other universities have implemented brand guidelines and carried out global rebranding. The process of rebranding and analysis begins with brand research. By utilizing a database on an artificial intelligence system, it is expected to be able to identify visual patterns and university brands, as well as analyze university branding. Brand insight and university branding used as a basis for designing branding concepts that can be used by universities in building their image as a leading and dignified university.

Keywords


branding, visual, and university

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DOI: http://dx.doi.org/10.15548/maqdis.v7i1.520

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