ISLAMIC BANK BRAND REPUTATION IN INDONESIA

YENTI AFRIDA, M. ZAKY MUBARAK LUBIS

Abstract


This study aims to find the reputation value of Islamic banks in Indonesia. This research is a descriptive quantitative research using Net Brand Reputation and Social Network Analysis methods. This research was conducted on a BUS that has a mobile banking application using customer review data for 2016-2018. The results showed that Bank Muamalat had the highest reputation with a score of 0.607 followed by Islamic NTB Bank at 0.57, Bukopin Syariah Bank at 0.43, Mandiri Syariah Bank at 0.34, BCA Syariah Bank at 0.24, and BRI Syariah at 0 ,22.

Keywords


Islamic Bank, Net Brand Reputation

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DOI: http://dx.doi.org/10.15548/maqdis.v6i1.527

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