ANALISIS STRATEGI PENGUMPULAN DANA ZAKAT PADA BAZNAS KABUPATEN SUKABUMI

Abstract

This study aims to determine the strategy of collecting zakat funds from muzakki that has been implemented by Baznas Sukabumi Regency. This study uses a qualitative descriptive analysis with data analysis in the form of a SWOT analysis that is an explanation of internal factors and external factors which then evaluates these factors. That the right strategy can be obtained or improve the strategy by Baznas Sukabumi. The data collection method was in the form of direct interviews with the Head of Baznas in Sukabumi Regency as many as 9 men consisting of 5 commissioners and 4 heads of Division and archive data from related departments. The results of this study explain that the Sukabumi District Baznas in conducting collection strategies using direct fundraising and indirect fundraising methods. With the support of the local government and the same vision and mission of the local government, the most appropriate strategy developed by the Baznas of Sukabumi Regency so that zakat fund collection is more optimal is the direct fundraising strategy.