ANALISIS PROMOSI PADA PRODUK KOPERASI JASA KEUANGAN SYARI’AH (KJKS) AL IHSAN NAGARI TABEK PANJANG KECAMATAN BASO KABUPATEN AGAM”

Abstract

Islamic Financial Services Cooperative (KJKS) Al Ihsan is one of the Islamic financial institutions that has savings and financing products. KJKS Al Ihsan always experiences an increase in the field of assets despite a reduction in the number of members or partners of KJKS Al Ihsan and in informing their products, the KJKS Al Ihsan has no promotion system. Limitation problems in this study are (1) forms of promotion implemented by KJKS Al Ihsan Nagari Tabek Panjang, (2) effectiveness of promotions implemented by KJKS Al Ihsan Nagari Tabek Panjang, and (3) the influence of promotion on KJKS Al Ihsan Nagari Tabek products Long.The research method that I use is qualitative research using descriptive methods. The research location is in the market of Baso Nagari Tabek Panjang in Agam Regency. The informants in this study are managers consisting of managers and employees, and KJKS Al Ihsan partners. Data collection techniques used were observation, interviews and documentation, as well as data analysis techniques using qualitative descriptive data analysis methods consisting of data reduction, data presentation, and drawing conclusions.