Manajemen Dakwah Era Algoritmik: Mengelola Visibilitas Digital untuk Memperkuat Integritas Dakwah

Mardan Mahmuda, Romi Altavia

Abstract


Digital transformation has reshaped the da'wah environment through social media and platforms increasingly governed by algorithmic logic. While this transformation expands the reach of religious messages, it also creates risks when popularity and engagement overshadow the substance, credibility, and ethical foundations of da'wah. This study aims to examine da'wah management in responding to the algorithmic environment and formulate a framework that balances digital visibility and da'wah integrity. The study employs a focused thematic literature review of scholarship on the mediatization of religion, social media logic, platformization, digital da'wah, algorithmic literacy, religious authority, digital visibility, and audience engagement. The synthesis proposes a framework linking algorithmic literacy, strategic adaptation, digital visibility, meaningful engagement, and da'wah impact, with da'wah integrity serving as the guiding principle throughout the process. The framework positions algorithms as an environment to be understood, visibility as a means, engagement as a process, and da'wah impact as the intended outcome.

Keywords


Da'wah management; algorithmic era; digital visibility; meaningful engagement; da'wah integrity

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References


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DOI: https://doi.org/10.15548/jmd.v9i1.14909

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