Pemaknaan Khalayak Terhadap Maskulinitas Melalui Fashion Hijab Pada Akun Instagram @strngrrr

Devi Triya Oktaviyani, Sukma Ari Ragil Putri

Abstract


Intan Khasanah is one of the hijab fashion influencers who looks masculine. Through her Instagram account @strngrrr, she shares thoughts that not all women who wear hijab must look according to the standards or feminine stereotypes that exist in society in general and not all masculine appearances can only be owned by a man, and by wearing a hijab they can still look cool and fashionable. However, the meaning of the audience is not necessarily in line with or even accept his ideas. Thus, this research is interesting to be investigated further with the aim of describing the meaning of the audience towards masculinity in hijab fashion in the photos uploaded by Intan Khasanah. This study uses descriptive qualitative methods and Stuart Hall reception analysis, and is supported by Butler's theory of gender performativity. The results obtained from the meaning of audiences in this study are varied, but have a tendency to interpret them in a negotiated manner which means they will not immediately receive media messages and interpret them for granted, but are carried out through negotiations according to opinions about the experiences of each audience..


Keywords


Instagram; Masculinity; Reception Analysis

Full Text:

PDF


DOI: https://doi.org/10.15548/amj-kpi.v12i02.3111
Abstract views : 76 times
PDF : 101 times

References


Al Qur’an Surah An-Nur Ayat 31

Barnard, Malcolm. (2011). Fashion Sebagai Komunikasi. Yogyakarta: Jalasutra.

Darwin, Muhadjir (2010). Maskulinitas: posisi laki-laki dalam masyarakat partriarkis. http://lakilakibaru.or.id/2015/02/maskulinitas-posisi-lakilaki-dalam-masyarakat-patriarkis/

Dini, Mutiara Amalia. (2018). Pemaknaan Fashion Hijab di Sosial Media Instagram (Studi Resepsi Selebgram Hijabers pada Anggota Unit Kegiatan Mahasiswa (UKM) Putra Putri Kampus Universitas Muhammadiyah Malang). Skripsi Jurusan Komunikasi Universitas Muhammadiyah Malang.

Fakih, Mansour. (2008). Analisis Gender & Transformasi Sosial. Yogyakarta: Pustaka Belajar

Harpersbazaar. (2021). Pengertian Influencer. https://harpersbazaar.co.id/articles/read/6/2017/4101/Apa-Perbedaan-Antara-Fashion-Blogger-dan-Influencer

http://eprints.umm.ac.id/43077/

http://jurnal.untad.ac.id/jurnal/index.php/Bahasantodea/article/download/13285/10165

https://jurnal.ubharajaya.ac.id/index.php/komaskam/article/view/616

Ida, Rachmah. (2014). Metode Penelitian: Studi Media dan Kajian Budaya. Jakarta: Kencana.

Istiani, A. N. (2015). Konstruksi makna hijab fashion bagi moslem fashion blogger. Jurnal Kajian Komunikasi, 3(1), 48-55.

Merdeka. (2021). Hadist Rasulullah SAW. https://www.merdeka.com/peristiwa/mui-soal-crosshijaber-allah-melaknat-laki-laki-menyerupai-wanita-sebaliknya-.html

Nadila, A. (2020). Analisis Resepsi Tren Fashion Hijab Pada Akun Instagram@ Dwihandaanda (Doctoral dissertation, Universitas Mercu Buana Jakarta).

Nisa, U. (2017). Studi resepsi khalayak terhadap pemberitaan Syariat Islam pada Kompas. Com. Jurnal Komunikasi Global, 6(1), 74-89.

Paper id. (2021). Harga rata-rata Endorse Influencer. https://www.paper.id/blog/headline/ini-dia-harga-rata-rata-endorse-influencer-di-instagram/ (diakses tanggal 05 Juni 2021)

Rosmini, sugit Z. (2017). Diksi dan Gaya Bahasa Syair Lagu Karya Didi Kempot. Bahasantodea, 5(2), 92–101.

Saadah Sihombing dan Wiwid Noor Rakhmad M.I.Kom. (2019). Pemaknaan Khalayak Terhadap Androgini Pada Akun Instagram Andreas Lukita. 7(4). 6-7. https://ejournal3.undip.ac.id/index.php/interaksi-online/article/view/24955

Setyorini, Ari. (2011). Performativitas Gender Dan Seksualitas Dalam Weblog Lesbian Di Indonesia. Kawistara. 1(2), 122. https://doi.org/10.22146/kawistara.3913

Shahab, Husein. (1989). Jilbab Menurut Al-Qur’an dan As-Sunnah. Bandung: Mizan.

Wahyuningtyas, Vina N & Agustiana, Navi D. (2020). Resepsi Mahasiswa Terhadap Maskulinitas Melalui Fashion Idol Kpop (Studi Deskriptif Kualitatif Maskulinitas pada Fashion yang Ditampilkan dalam Music Video BTS “No More Dream” dan “Boy With Luv”). 2 (1), 33-38.

West, Richard & Lynn H. Turner. (2008). Teori Komunikasi Analisis dan Aplikasi. Jakarta: Salemba Humanika.


Refbacks

  • There are currently no refbacks.


Copyright (c) 2021 AL MUNIR : Jurnal Komunikasi dan Penyiaran Islam

Lisensi Creative Commons
Ciptaan disebarluaskan di bawah Lisensi Creative Commons Atribusi-NonKomersial 4.0 Internasional