Peran Public Relations dalam Manajemen Isu dan Komunikasi Krisis
Abstract
Public relation is a broad field that involves relationships with various stakeholders, especially the relationship between organization and its publics. The roles of public relation in technology information era are significant to establish reciprocal relationship and planned communication between organization and its public. Public relation is a function of strategic management that communicates to engender understanding dan acceptance of its external and internal public. Public relation activities will be determining the repositioning of organization, restoring image and reputation to build new credibility. Public relations capability in issues and public opinion management are required by organization to overcome the crisis that might occur in the organization. Public relation plays role in explanation or defense on unfavorable view of the organization from its public by providing data, facts and information.
Keywords
Full Text:
PDFDOI: https://doi.org/10.15548/amj-kpi.v0i0.690
Abstract views : 2723 times
PDF : 4627 times
References
Anthonissen, Peter F,.2008. Crisis Communication. Practical PR Strategies for reputation management and company survival. London and Philadelphia : Kagan Page Limited
Caywood, Clarke L., Ph.d, Ed. The Handbook of Strategic Public Relations & Integrated Communications. U.S.A: McGraw-Hill, 1997.
Cutlip, Scott M,.Allen H. Center & Glen M.Broom. 2000. Effective Public Relations. (8th edition).USA : Prentice Hall, Inc
Chase, W.H. (1982). Issue management conference – a special report. Corporate Public Issues and Their Management7 December: 1–2.
Doorley, J. & Garcia, H. 2007.Reputation management. Routledge: Taylor Francis Group
Griffin, Andrew. 2008. New Strategis For Reputation Management. London and Philadelphia :Kogan Page Limited
Grunig, J.E. and F.C. Repper (1992).Strategic management, publics and issues in Excellence in Public Relations andCommunication Management. J.E. Grunig. Hillsdale, NJ: Lawrence Erlbaum Associates.
Gregory, Anne. Perencanaan dan Manajemen Kampanye Public Relations. Terjemahan Dewi Damayanti, S.S., M.Sc. Jakarta: Penerbit Erlangga, 2004.
Heath, Robert L. 1997. Strategic Issues Management. Organizations and Public Challenges.Thousand Oaks: SAGE Publications Inc.
Heath, Robert L. & W. Timothy Coombs. 2006. Today’s Public Relations: An Introduction. California: Sage Publications.
Morrisan,. 2008. Manajemen Public Relations ;Strategi Menjadi Humas Profesional.Jakarta : Kencana Prenada Media Group
Nova, Firsan. 2009. Crisis Public Relations. Jakarta : PT Grasindo
Prayudi. 2012. Public Relations Stratejik. Yogyakarta : Komunikasi UPN Press
Regester, Michael, Judy Larkin. Risk Issues and Crisis Management in Public Relations. New Delhi: Crest Publishing House, 2003.
Regester, M. and J. Larkin (1997). ‘Issues and crisis management: Fail-safe procedures’ in Public Relations: Principles and practice. P.J. Kitchen (ed.). London: International Thomson.
Regester, M. and J. Larkin (2005).Risk Issues and Crisis Management: A Casebook of Best Practice. London: Kogan Page in association with the Chartered Institute of Public Relations.
Ruslan, Rosady,. 2005. Kiat dan Strategi Kampanye Public Relations (edisi revisi). Jakarta : PT Raja Grafindo Persada
Smith, Bruce L. 2007. Engaging Public Relations.Engaging Public Relations.USA : Kendal/Hunt publishing Company
Tench, Ralph. & Yeomans, Liz,. 2009. Exploring Public Relations. USA :Prentice Hall
Refbacks
- There are currently no refbacks.
Copyright (c) 2019 AL MUNIR : Jurnal Komunikasi dan Penyiaran Islam