PARADE IKLAN POLITIK DI TAHUN POLITIK: Polarisasi Penggunaan Iklan Untuk Membangun Citra Menuju Pemilu 2014
Abstract
in these years. For various political parties and politicians, the period is used to promote their political image.
Advertisement is a choice essentially used to build their political branding. Political Advertisement is functioned
to influence the constituent—to vote the political parties or politicians. The research concerns to certaintly
examine the pattern of polarization of political campaign—advertisement—to build a political image in 2014.
Keywords
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PDFDOI: https://doi.org/10.15548/turast.v1i1.475
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