INDUSTRI WISATA HALAL DI SUMATERA BARAT: POTENSI, PELUANG DAN TANTANGAN

ROZALINDA ROZALINDA, NURHASNAH NURHASNAH, SRI RAMADHAN

Abstract


The aim of this research is to map the economic potential of the development of halal tourism in West Sumatra, and analyze the opportunities and challenges of developing halal tourism in West Sumatra. This research uses mixed methods. The location of the study was conducted in West Sumatra Province. Data collection techniques were carried out through observation, questionnaires, interviews, and documentation data. The data analysis technique uses SWOT analysis. The results of the study show that West Sumatra has a very potential halal tourist destination. Tourist attractions in West Sumatra are one of the most popular tourist destinations in Indonesia. Supported by a variety of facilities supporting the halal tourism industry including the availability of good sharia-compliant hotels, comfortable worship facilities, and the availability of halal culinary centers. Tourism is one of the contributors to local revenue sources (PAD).

Keywords


Halal Tourism, Sharia Tourism, West Sumatra

Full Text:

PDF

References


Chookaew, S., Chanin, O., Charatarawat, J., Sriprasert, P., & Nimpaya, S. (2015). Increasing Halal Tourism Potential at Andaman Gulf in Thailand for Muslim Country, Journal of Economics, Business and Management, 3(7).

Jaelani, A. (2017) Halal Tourism Industry in Indonesia: Potential and Prospects, International Review of Management and Marketing, 7(3): 25-34.

Lubis, M. Z. M. (2018). Prospek DESTINASI Wisata Halal Berbasis OVOP (One Village One Product). Maqdis: Jurnal Kajian Ekonomi Islam, 3(1): 31-47.

Maulana, H. (2014). Efektivitas Pemasaran Produk Wisata Syariah. Jakarta: UIN Syarif Hidayatullah.

Sugiyono. (Widagdyo). Metodologi Penelitian Kombinasi (Mixed Methods). Bandung: Alfabeta.

Widagdyo, K. Gilang. (2015). Analisis Pasar Pariwisata Halal di Indonesia. The Journal of Tauhidinomics, 1(1).

Yulfian, Oni. (2017). Direktori Objek & Atraksi Wisata Sumatera Barat. Padang: Dinas Pariwisata Provinsi Sumatera Barat.




DOI: http://dx.doi.org/10.15548/maqdis.v4i1.488

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

   

View My Stats