TRANSFORMASI DIGITAL UMKM: STUDI EKSPLORATIF PENGUATAN BISNIS UMKM TERDAMPAK COVID-19 DI SUMATERA BARAT

BERRI BRILLIANT ALBAR, ARES ALBIRRU AMSAL, YULIA HENDRI YENI

Abstract


Digital transformation is a change in the strategy of creating jobs, generating income, and adopting a flexible management model that can quickly meet market changes. Currently, there are 3,634 cooperatives in West Sumatra which are the legal for the majority of SMEs with a business value of IDR 510.332 billion (BPS, 2019). During the current Covid-19 pandemic, the income of Cooperatives and SMEs has drastically decreased (Saputra, 2020). This pandemic has limited human movement, reduced income levels, and also people's purchasing power. Therefore, transformation is needed for these SMEs so that they can survive in the industrial era 4.0, especially during the Covid-19 pandemic. SME Digital Transformation Research: Explorative Study of Strengthening SME Business Affected by Covid-19 West Sumatra will focus on encouraging digital transformation of SMEs in West Sumatra, especially with the conditions facing the Covid-19 pandemic. SMEs in West Sumatra are the subjects of this study. The SME population comes from data from the Padang City Cooperative Office, West Sumatra Cooperative and UKM Office, and also assisted by LPPM Universitas Andalas. Digging to find answers to the research problem formulation using concepts from Liu et al. (2019) and Ulas (2019).

Keywords


SMEs, business

References


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DOI: http://dx.doi.org/10.15548/maqdis.v6i1.557

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