Pesan Moral melalui Strategi Kesantunan Positif dan Negatif dalam Dialog antar Tokoh pada Film Pemean

Adinda Nur Oktaviani, Fahrur Razi

Abstract


This article discusses the moral messages contained through positive and negative politeness strategies in the dialogue between characters in the film Pemean. This study aims to identify how politeness strategies are used to describe social relationships between characters, as well as to express moral messages related to honesty, showing off wealth and social dignity. The method used in this study is text analysis with the approach of politeness theory from Brown and Levinson, which examines the use of communication strategies in dialogue. The findings of the study show that Sumirah tends to use the Positive Politeness strategy in showing off wealth, while Asih chooses the Negative Politeness strategy to maintain social relationships despite knowing the lies told by Sumirah. The moral message that emerges from this analysis is that a person's true dignity does not lie in wealth or possessions, but in honesty. In conclusion, this film teaches that humility and honesty are more valuable than showing off wealth and lies in maintaining harmonious social relationships.


Keywords


Politeness Strategy; Moral Message,;Film Cast; Brown and Levinson's Politeness Theory

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DOI: https://doi.org/10.15548/amj-kpi.v15i02.10503

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