Strategi Live Streaming Melalui Aplikasi Youtube Pada Festival Randai Hybrid Kota Sawahlunto Tahun 2021 Dalam Memberikan Tontonan Pertunjukan Maksimal

Riki Rikarno, Tri Yuliani

Abstract


The study discusses the use of this live streaming application which is used by the organizers of the Randai Festival in Sawahlunto City in 2021 to show and broadcast to all viewers who want to watch the event live. This study uses a qualitative technique by comparing interview data with the contents of a document and comparing the results of the Randai Hybrid Festival live stream with the perspective of the audience with various opinions and views on the results that were enjoyed through the Ombiln Coal Mining Heritage Of Sawahlunto Youtube account, the Historic Heritage and Museum Culture Service. Sawahlunto City. The results of this study show that the Sawahlunto City Historic Cultural and Museum Service with the Ombiln Coal Mining heritage Of Sawahlunto account has a good content strategy and also has cultural content, especially Sawahlutno City which is not owned by YouTube accounts belonging to other agencies. So that this strategy can be used to face competition and become a differentiator with YouTube accounts belonging to other agencies. This implementation uses a management system with a POAC pattern of management functions consisting of: Planning, identifying and determining indicators of effectiveness, selecting and determining results, preparing action plans, building supervision, communication, implementation and human resources.

Keywords


: Strategy, Management, Live streaming, festivals.

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DOI: https://doi.org/10.15548/amj-kpi.v14i1.4721

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