Pemanfaatan Instagram Akun @mediasantrinu dalam Aktivitas Dakwah

Abstract

Technology is advancing quickly, and this has an impact on preaching both offline and online. The use of a number of factors is also necessary in the growth of da'wah. One of them is the increased usage of social media, which led to the creation of the social media account @mediasantrinu in 2016 and its intensive and ongoing coloration of cyberspace. Because the information is straightforward and engaging, it doesn't feel boring and fits with the time period. Research of this kind is qualitative. The purpose of this research is to ascertain how @mediasantrinu uses its Instagram account for da'wah purposes. A case study technique is employed in the qualitative research methodology. The study's participants include accounts of various Instagram postings from @mediasantrinu, who often uses the medium to spread da'wah. Interviews with participants and audience observations of the Instagram account's content were used to gather data. According to the study's findings, @mediasantrinu uses its Instagram accounts to spread Islamic teachings by posting material including religious studies, Koranic interpretations, lectures, and prayers. Additionally, @mediasantrinu utilises Instagram to present themselves as a technology advancement for preaching and participating in da'wah activities as well as a platform for publicising da'wah events performed by the communities or institutions they adhere to.